You cannot say this after assurances were made just months ago regarding the price staying the same. You making the change so soon tells me that you are strapped for cash.
Why was spitting in the face of your long time VIPs by increasing their price out of nowhere best for the business instead of implementing tiers, a widely requested pricing feature that would have only added VIPs instead of losing them?
Why did this happen out of nowhere?
Why did you even increase the price in the first place instead of bringing back the $60 tier that existed? I likely would’ve upgraded!