If you’re existing VIP member, nothing changes and you keep your existing pricing. This means a Trakt OG on the $15/yr plan keeps their pricing. And it means Trakt VIPs paying $30/yr keep that pricing. As long as you remain an active VIP, you’re grandfathered in at your price point. If you have issue or a failed renewal, just contact support and we will honor the price.
We last increased prices 9 years ago in 2015. For new members, we now offer VIP paid yearly or monthly. You can still lock in the $30/yr price by signing up for yearly billing by September 5. After that, it will be $60/yr.
The Trakt team is growing (check About Trakt - Trakt) and increased VIP revenue helps fund all our salaries. We also removed programmatic ads since they really sucked, so VIP also helps cover that change in revenue as well.
We are of course open to feedback and welcome that. For everyone in this thread who is already a VIP, nothing really changes.