Trakt using dark patterns


to be clear, my problem is the UX trying to trick you into accepting all cookies (including advertising), and moving the save button (traditionally where the red button is) all the way to the left.

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Eh that’s pretty default behavior though?

that’s not an argument for why something should exist/happen.

We’re not trying to trick anyone, the Trakt experience is best if you allow all cookies. The advertising libraries aren’t even loaded for VIP members, so that one isn’t actually relevant. Typically the cookie consent shows up before you’re signed in though which is why it’s there. Functionality cookies will degrade some features of those cookies aren’t allowed.

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Oh please. If every company does it like this and suddenly Trakt goes around exchanging the button order and everything now THAT would be confusing.

Go complain to the big guys and maybe something changes everywhere :smiley:

But also what Justin said. There’s not even advertising for us so those cookies aren’t important and you’re probably happy you don’t need to log on every time you close your tab.

Otherwise you can also set your browser to wipe cookies every time you close your browser!

Even if this dark pattern is used in many consent screens (but not all) and doesn’t impact VIP subscribers as much, it’s still fair to point it out and criticise its usage.

This is after you’ve already chose “Cookie Settings” instead of “Accept All” on the initial small banner and it’s intentionally made to trick users into making a choice they don’t intend. Just because a major part of the advertising industry plays it loose with user consent doesn’t mean Trakt needs to follow that practice, especially since they’re otherwise very user-friendly.

I checked the Cookie Consent library Trakt is using and it seems the v2 Trakt uses does not support changing the buttons besides flipping the order. However, v3 is close to releasing and addresses these issues. As this issue points out, v2 is also likely not GDPR compliant and needs to show the “Reject All” button already on the initial small banner.

So it would be best for Trakt to update to v3 ASAP, to be GDPR compliant, reduce the reliance on dark UX patterns and properly respect user consent.

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Thanks for the links, I will check those out. I’d prefer v3 be released publicly before updating our live website so I’ll check what the timeline is on that.

Our cookie consent was reviewed by our legal team and approved with how it works now for GDPR. It was added a little over a year ago, so not sure if something changed since then.

Good to hear! The latest v3 release is rc.16, so hopefully the final release is not too far out.

The mentioned issue links to noyb, a privacy advocate group, so I guess you can take their position with a grain of salt. But they’ve been filing hundreds of complaints against cookie consent forms and seem to have been generally successful in requiring an immediate opt-out in the initial cookie banner (though, most complaints are pending and the closed ones are a mix of closed due to compliance, wins, and some losses).

Since last year, the initial cookie consent screen needs to allow a user to just click “Reject all” or something similar, to only accept necessary cookies. So something did change. Our DPO checked this and passed this on and multiple government based clients of ours have asked us for this change which we’re rolling out everywhere.
That being said; I don’t see any government agencies fining for this in the coming year, so switching should be ok to do when v3 is live and stable.

I do agree with the shadow pattern comment made by bowlcut. A lot of companies do this, and it’s a PITA for a lot of users and at minimum frowned upon. If possible, if the v3 supports it, switching things around would be a good thing imo).

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I would also like to see trakt NOT using a dark pattern. It’s annoying enough on all other websites, let’s keep the cool sites cool.

I took a deeper look at CookieConsent v3 and it seems to have enough features for us to use it now. Here’s the updated cookie consent that will go live later in the week.

Initial Consent

Cookie Settings

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I think you made the right call in just rolling this out rather than waiting on the upstream release cycle. This is just another example of why I think my Trakt membership is the best money I spend each year; all the former “good guys” in business and tech have cut and run, but Trakt still continues to do things for the right reasons.

All of my friends and acquaintances are sick of me evangelizing this site to them, but if there’s ever a push to do an infomercial, I call dibs on being one of the personal endorsements. I mean it.

1 Like